What better time to remind you all about how Knezev go its colours. With the change to the appearance of the blog as well as the logo I thought I would re-share this article I posted while ago.
Colour is how our eyes react to and our brain interpret light. As a conscious sense organ, the eyes allow vision.
Colour vision is the ability to distinguish objects based on the wavelengths (or frequencies) of the light they reflect, emit, or transmit. While in 1878 Ewald Hering posted a theory of four unique hues of red, green, yellow, and blue, which, when mixed with white or black, represent all the possible colours humans can process.
When we see colours, we react to them, connecting with them instantly. It is part of our subconsciousness. No one can be sure if our reactions are pure instinct or if our socialisation shapes them, but one thing is certain, they are real. In fact our reactions happen faster than the conscious mind even knows what we are looking at! The human eye can distinguish about 10 million colours[1] and our brain is hard-wired to respond to them while our subconscious turns them into messages.
Business logos are the most repeated and frequently displayed symbols of a business. Its colours display a subconscious message before one can even begin to understand the meaning.
RED: Excitement, Love, Passion, Aggressiveness, Drive, Energy, and Strength
GREEN: Harmony, Nature, Money, Environmental and Freshness
BLUE: Power, Success, Trustworthiness, Confidence, Dignity, Loyalty, and Security
GREY: Authority, Humility, Practicality, Respect and Stableness
The colour iterations chosen by myself for Knezev are specific representations of what Knezev stands for based on psychological studies made about colour and what each colour represents. The way they are displayed in the Knezev logo is based on the RGB colour model where red, green, and blue light is added together in various ways to reproduce a broad array of colours. Grey, is somewhere between black and white. From a moral standpoint, it is the area between good and evil - also known as a neutral and cool colour - a colour I have been told describes myself.
1. ^ Judd, Deane B.; Wyszecki, Günter (1975). Color in Business, Science and Industry. Wiley Series in Pure and Applied Optics (third edition ed.). New York: Wiley-Interscience. p. 388. ISBN 0471452122.
Colour is how our eyes react to and our brain interpret light. As a conscious sense organ, the eyes allow vision.
Colour vision is the ability to distinguish objects based on the wavelengths (or frequencies) of the light they reflect, emit, or transmit. While in 1878 Ewald Hering posted a theory of four unique hues of red, green, yellow, and blue, which, when mixed with white or black, represent all the possible colours humans can process.
When we see colours, we react to them, connecting with them instantly. It is part of our subconsciousness. No one can be sure if our reactions are pure instinct or if our socialisation shapes them, but one thing is certain, they are real. In fact our reactions happen faster than the conscious mind even knows what we are looking at! The human eye can distinguish about 10 million colours[1] and our brain is hard-wired to respond to them while our subconscious turns them into messages.
Business logos are the most repeated and frequently displayed symbols of a business. Its colours display a subconscious message before one can even begin to understand the meaning.
RED: Excitement, Love, Passion, Aggressiveness, Drive, Energy, and Strength
GREEN: Harmony, Nature, Money, Environmental and Freshness
BLUE: Power, Success, Trustworthiness, Confidence, Dignity, Loyalty, and Security
GREY: Authority, Humility, Practicality, Respect and Stableness
The colour iterations chosen by myself for Knezev are specific representations of what Knezev stands for based on psychological studies made about colour and what each colour represents. The way they are displayed in the Knezev logo is based on the RGB colour model where red, green, and blue light is added together in various ways to reproduce a broad array of colours. Grey, is somewhere between black and white. From a moral standpoint, it is the area between good and evil - also known as a neutral and cool colour - a colour I have been told describes myself.
1. ^ Judd, Deane B.; Wyszecki, Günter (1975). Color in Business, Science and Industry. Wiley Series in Pure and Applied Optics (third edition ed.). New York: Wiley-Interscience. p. 388. ISBN 0471452122.
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